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THE ICON APP

Definition and development of the new business model

Client
Jordi Alba

The challenge

The application had gone through a first stage of failure launch and needed a business model transformation as well as an activation and profitability strategy.

The solution

DO started a strategy re-definition process and reconsider the business model modifying the app to make improvements on the user experience and re-launch the project into new strategies on and off and sales. Offer to the brands connection points between them and the fans and convert them into a brand awareness sand profitability conversion.

Project Features

Launch 2015-16

  •   App and CMS development and improvement.
  •   New corporate identity development for the corporation and for the icons.
  •   New business model , solid and with projection, able to attract and manage big accounts.
  •   New icons recruitment as a Iberia sales partner and worldwide developer.