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Brand Revitalization

New comunications tool developement

Client
Redgreen - Hanssen Brands

The challenge

The brand needed to start a revitalization phase, starting with the re-launch of its retail channel. Without losing its Nordic DNA and the quality of the brand, they wanted to modernize and energize its positioning.

The solution

DO developed in this first stage an innovative corporate presentation incorporating live video footage of a model into the presentation to show and present the brand collection in a dynamic and innovative way, using inspirational videos, and 3D point of sale simulations.

Project Features

Launch 2016

  •   Replacement of the static corporate format with a dynamic one and a trend technology.
  •   Control and intuition for the use of the team’s spokesperson, web pagenavigation.
  •   Presentation in front of retail channel and worldwide licensees.