EFFAS Academy: E-commerce & Digital Marketing

EFFAS: The European Federation of Financial Analyst Societies
  • E-commerce development
  • Digital Marketing Strategy
  • Paid campaigns

Development of e-commerce for the sale of courses and exams internationally and activation of digital marketing strategy to maximize traffic and generate sales.

  • Development of specific implementations at the CMS level, for exam management and students, as well as the control of products offered with country segmentation.
  • Digital Marketing Strategy
  • LinkedIn Ads campaigns segmented by territories.
  • Campaigns Google Ads
  • Facebook Ads campaigns
  • Marketing automation
  • Monthly calendar of posts
  • End customer service
  • Brand Design
  • Adaptation of the federation's brand to create an online identity for the Academy.

During the first year, increase sales by 500% sales conversions around the world.

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